New MA cheer coach brings enthusiasm to position

New Montgomery Academy cheer coach Morgan Maxwell is a former Hitchcock Award winner who wants to provide a better game-day experience for the Eagles.

Morgan Maxwell had enough to worry about when Montgomery Academy officials approached her about taking over as the cheer coach for the Eagles.

“For the past two years, me and the old cheer coach, Luv Dubose, have been in contact about me taking over the position,” she said, “but I’ve been (in school) at Auburn so it hasn’t been realistic. But now that I’ve graduated, I’m back home and they were looking for a cheer coach.”

Maxwell will continue to juggle her roles as marketing director of Capital Trailer and Equipment and her weekend passion as a regional rodeo performer in barrel racing in addition to adding new duties as cheer coach for Montgomery Academy.

“Our former cheer coach got a job at First United Methodist as a youth minister so she had to give up the cheer job,” MA athletic director Robert Johnson said. “She knew Morgan, who had been a UCA cheerleader judge, so our girls are a little familiar with her already. Morgan has a lot of energy and a lot of experience.”

A native of Hope Hull, Maxwell was an UCA All-American cheerleader at Hooper Academy under her mother Donna’s direction and became the first-ever female Hitchcock Award winner (in 2015) from an Alabama Independent School Association program. She was an accomplished girls’ basketball player for the Colts as well, earning AISA all-star and all-state honors in the sport.

This past year, Maxwell was inducted into Hooper Academy’s Hall of Honor, becoming the youngest recipient to receive the award. She graduated two months ago from Auburn University with a degree in business marketing.

For the past six years, she has served as a cheer instructor for the Universal Cheerleaders Association and was nominated for UCA female staff rookie of the year in 2016.

“That’s how I came to know the Montgomery Academy girls when they came to our camp,” Maxwell said. “I’ve always loved that group of girls. I said if I was going to coach anybody, it was going to be them.”

Dubose will continue on in her role this season to help with the transition, while Maxwell is enthusiastic about bringing some of the lessons she learned as an UCA judge to Montgomery Academy.

“I’m bringing experience from professionally working with UCA,” she said. “That’s a big deal in the cheer industry. I’ve actually judged their (MA) state competition the last two or three years. I’m going to bring a lot of connections. I know a bunch of college coaches around the state of Alabama. If they want an opportunity to cheer after high school or to go work for a company like UCA, I’ll be able to get them prepared to do that. I’m also going to be bringing a lot of desire to win. I’m going to be super excited to take them to state and get them competing and get that winning drive in these girls.

“Also, I want to bring an awesome game-day experience. I want game times, whether it’s football, basketball, pep rallies, I want that to be almost collegiate. Just have the ultimate game-day experience for coaches and fans.”