Beasley Allen Law Firm recognized with award

L to R: Elizabeth Lawlor (president of Landmarks Foundation), Greg Allen, and Ms. Joan Loeb (widow of the award’s namesake)

Beasley Allen Law Firm was presented with the annual James L. Loeb Preservation Award by the Landmarks Foundation of Montgomery on Thursday evening, Sept. 6. The award recognizes the firm’s contributions to preserving Montgomery’s historic resources and heritage, specifically capitalizing on the distinctive architectural character of lower Commerce Street. The award was presented during the group’s Preservation Awards Reception.

Beasley Allen has invested millions in historic preservation and revitalization of downtown Montgomery, including purchasing and renovating historic buildings along Commerce Street. Commerce Street, a jewel of downtown, was added to the National Register of Historic places in 1979 with boundary expansions in 1982 and 1987.

Jere Beasley, Beasley Allen’s founder, and his law partner Greg Allen joined the City of Montgomery in the development and creation of the downtown Alley Entertainment District area, which connects Commerce Street across from the Renaissance Montgomery Hotel & Spa at the Convention Center with Tallapoosa Street. They opened Alley Station in 2009, which serves as an anchor for the Alley. While preserving the area’s architecture and charm, Alley Station serves as home to the Equal Justice Initiative’s Ticket Booth, Jalapeños (Mexican-style restaurant), Sazas (Italian restaurant), the Warehouse (event venue), The Flats (loft-style apartments), The Rooftop Terrace (rooftop garden event venue) and the Ballroom (event venue).

“Our law firm was honored to have been selected for this award,” said Beasley. “It is very important to preserve buildings, monuments and other physical locations from earlier times because they bring life to a shared history that we can reflect on with fondness, and remember lessons learned from past mistakes. Beasley Allen has been blessed with resources that have allowed us to restore tangible connections to Montgomery’s past.”

The award’s namesake, James Loeb, was a World War II veteran and founded Loeb & Company, Inc., a cotton exchange business, in Montgomery in 1969 after working in the business for more than 20 years. Loeb was committed to making Montgomery, both the community and civic life, all it could be and had a deep passion for historic preservation. In 1967, he established the Landmarks Foundation to foster, encourage and lead the historic preservation movement in Montgomery. He also founded what is now Old

Alabama Town and served as its president for many years.

“It’s been great to see the transformation of Montgomery’s downtown area over the years and we are glad Beasley Allen has been able to be part of that transformation,” said Allen. “We enjoy the revitalization projects because they allow us to restore the beauty of once-forgotten landmarks. The result is a renewed purpose and more foot traffic that contributes to the local economy.”

The Landmarks Foundation established the award last year, as well as the Mary Ann Neeley Historic Preservation Award, which acknowledges individuals who made similar contributions to preserving Montgomery’s history and artifacts. This year’s Mary Ann Neeley Historic Preservation Award winner is Rod Frazer.

With offices in Atlanta, Georgia and Montgomery, Alabama, Beasley Allen is comprised of more than 70 attorneys and 200 support staff. Beasley Allen is recognized as one of the largest and most successful Plaintiffs law firms in the country, with verdicts and settlements in excess of $26 billion.

Beasley Allen’s handling of key cases with far-reaching effects has obtained justice for those injured from defective General Motors ignition switches and Takata’s exploding airbags, Gulf Coast states devastated by the BP oil spill, and countless consumers injured or killed by defective drugs and medical devices, including Vioxx. It has even taken on giant pharmaceuticals such as Johnson & Johnson for deceptively marketing its talcum powder, which is linked to an increased risk of ovarian cancer. The firm has challenged the predatory lending industry that often preys on minorities, economically disadvantaged and the elderly. It has exposed corporate fraud such as the VW emissions cheat scandal, Exxon Mobile’s violation of leases in Alabama (cheating the state out of millions in taxpayer dollars) and recovered millions of dollars lost by state Medicaid agencies as a result of fraudulent price reporting by the nation’s largest drug manufacturers.

The firm’s founder, Jere Beasley, is included in the Lawdragon Hall of Fame and five Beasley Allen attorneys have been named to the Lawdragon 500 over the years. Beasley Allen was one of only 12 firms in the nation named by Law360 to its inaugural Most Feared Plaintiffs Firms list. The firm was included on the National Law Journal Midsize Law Firm Hot List two years, the NLJ Elite Trial Lawyers List in 2014 and most recently three of the firm’s 2016 verdicts, involving talcum powder ovarian cancer litigation, were included in the NLJ Top 100 Verdicts. For more information about our firm, please visit our website at